Monthly tips to improve the business and practice of members of the Society for Advancement of Consulting, LLC
Issue #78: March, 2010

I've just conducted a follow-up here in London for some of my Shameless Promotion Workshop grads, and here is a consensus list of what they've been doing to successfully increase their visibility and dramatically gain business:?

* Improved web sites, as credibility statements, to state-of-the-art?

* Created book proposals, sought and obtained agents and book contracts?

* Obtained board positions with trade associations and non-profits?

* Issued monthly or more frequent press releases?

* Begun teleconference series?

* Contacted trade association executive directors for speaking engagements?

* Published manuals and booklets?

* Created and/or increased usage of blogs, podcasts, and videos?

* Put video testimonials on their sites and blogs?

* Set up meeting with prospects while traveling for clients?

* Analyzed and approved strategy as appropriate (the all HAVE a strategy)?

* Become more assertive is seeking referrals from diverse sources

* Created lunch seminars to attract prospects?

* Became objects of interest by hosting symposia?

* Given up long-time business that was unprofitable or distracting?

* Creating new brands or sub-brands

© Alan Weiss 2010. All rights reserved.