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Ruben Ugarte

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Ruben Ugarte

I'm working on my first book proposal and I'm struggling to find a book title that is contrarian and provocative. My current title and subtitle are as follows:

Data Goldmine: Finding the Hidden Opportunities in Your Data Haystack
A Playbook for Generating Actionable Insights from Your Data Through Analytics

I want to focus on what executives need to know in terms of strategy, implementation and data adoption and how to get actionable insights out of their data.

Thanks for any feedback or comments.

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The Data Desert: Why Organizations Thirst For Actionable Data and Fail to Thrive

Harnessing the Data Deluge: Why Your Organization's Data Design Needs Both Fat Pipes and Narrow Straws

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Linda Henman

I wouldn't fret about it too much. Publishers tend to change titles anyway. They did with two of my commercially published books. But theirs was better than mine, so it worked out okay.

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