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A Minute with Alan™ — Keurig

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@Alan WeissKeurig was one of my first clients. At the time, they were only selling machines for the office and I remembered thinking, "Boy, if they had this for home use, I'd buy one in a minute."

Regarding drinks, Keurig did invent a machine that does what you're dreaming of. Apparently not enough people were interested in their product, as they've just stopped selling their counter cocktail making machines.

Cheers!

  • Turbo Charge

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  • Author

Roberta, did you buy stock in the company at the time??

I've never found pre-prepared mixed drinks to be very good. (I'm excepting vodka poured out of the bottle.)

@Alan Weiss I think when I worked with them the company may have been privately held.

  • Author

Keurig Dr. Pepper is a public company. You never thought to buy their stock at any point?

We don't have individual stocks in our portfolio, so I never thought to buy their stock at any point.

Yes, I know Keurig Dr. Pepper is a public company. Keurig started out as a company owned by two guys and then Green Mountain Coffee acquired them in 2006. In 2016, Keurig Green Mountain was acquired by an investor group led by private-equity firm JAB Holding Company for nearly $14 billion In July 2018, Keurig Green Mountain merged with Dr Pepper Snapple Group in a deal worth $18.7 billion.

What's interesting to note is that one of the founders accepted a buyout of $50K from Green Mountain. The other partner maintained his stake in the company.

 

  • Turbo Charge

@Alan Weiss and I used KDP as an example in Million Dollar Influence (p. 107 if you're one of the few yet to read it 😃) of a company capitalizing on their successes. Recognizing the changing tastes and drinking habits within the hot and cold drink markets, KDP has evolved before our eyes in just a few years as @Roberta Matuson describes. Influence is evident as they looked up, down and out in their markets. I use their example when delivering Sentient Strategy as well.

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