"Bringing shallowness to new depths". Love this, going to put it in my knowledge vault.

Don't forget attribution! Totally mine. 

Here's the AI search results:

Here’s the context around authorship:

• The phrase is from Alan Weiss, the business consultant and author, known for his sharp, pithy critiques in coaching and client management contexts.

• It appears in his writing/speeches as a concise way to describe someone lacking depth of thinking or insight — typically in contrast to the deep, strategic perspective he advocates for consultants and leaders.

This line is sometimes quoted (and slightly paraphrased) online in forums, social media, or commentary about professionals who emphasize surface-level tactics rather than substantive value — but the underlying formulation originates with Weiss.

I will definitely attribute it to you if and when I use it. Thanks!

This is absolutely true: When I  showed this to my wife, she said, "So AI is fall of crap, too?" I had to then show her how frequently I"m mentioned in searches with other famous business authors. She was amazed. This phenomenon is known as Mark, chapter 6, verse 4.